FIRST…LET’S START WITH A COMPREHENSIVE DIGITAL MARKETING ANALYSIS.
A 15 Minute Discovery Call is FREE of Charge. During that call we will help you understand the results of your personalized Digital Diagnostic Report.
A 60 Minute Consultation Call is currently offered for just $99.00 (Regular Price $299.00) During that call we will provide a total of four different diagnostic tools with an explanation of the results. This call requires advanced research and more dedicated time. A Strategy for Solutions will be developed along with both Long Term and Short Term Recommendations. You can provide these reports, remedies and recommendations to your existing web professionals if you wish.
Brief Call or In-Depth…this will help us diagnose and identify all the potentially hidden gaps in your online communication, advertising and marketing strategy and provide you with a checklist of proven solutions to bridge any gaps.
We encourage you to schedule a FREE 15 Minute Digital Marketing Discovery Call. It’s DEFINITELY worth the time.
You may CREATE A FREE ACCOUNT and select a specific Digital Marketing product or package directly from our MARKETPLACE storefront. Categories are at the top to make browsing simple.
Want to Drive More Traffic To Your Business?
You deserve a Digital Marketing SYSTEM that works 24/7/365 repeatedly and systematically doing the unique things for your clients that set you and your business apart from the pack.
It is our role to be YOUR TRUSTED GUIDE on YOUR journey. We will help you fulfill YOUR mission to improve the revenue generating customer serving capacity of your website and social media online presence.
Moddern Customer Journey Stage 1
What if you had a proven formula to transition your prospective customers into long-lasting fans?
The way consumers shop for goods has transformed with the introduction of ecommerce and online reviews. Consider the last time you made a purchase. Where did you make this purchase? If it wasn’t online, you were likely influenced by reviews or listings found online. The customer journey has changed and every business owner needs to understand the implications of this transformation.
It begins when they become aware of your business through Advertising or Promotion
The "good ole days" - THINGS have changed
As buying behavior shifts from quick decisions to informed decision-making, how does your business stack up?
The way consumers shop for goods has changed drastically over the last decade. It is now commonplace to exchange money for goods and services both online and offline. There is a level of trust built into this new model of decision making that influences buyer behavior. This model, more than ever, is impacted by the decisions made outside of each purchase.
Customer Journey - Traditional Decision Moment
1) First, a customer would be attracted to a business or brand through an advertisement. This is the immediate stimulus that results in action.
2) Second, the customer would experience their first moment of truth as they made a purchase at a business.
3) Lastly, depending on the customer experience, the customer would share their thoughts via word of mouth. This sharing of product knowledge is known as the second moment of truth.
Now let’s consider the last time you made a purchase. How long did the purchase take? Likely under 5 minutes. How long did the decision making process take? Likely considerably longer.
Customer Journey - Google Disrupts Decision Moment
..and the fact is GOOGLE is always at your fingertips.
When looking at both models they are largely the same. A consumer becomes aware of a product or service, gathers information, and eventually decides to buy or not buy based off of the information.
What has changed is the way that consumers gather information as part of the customer journey. With Google, access to information has never been easier and a customer’s ability to compare products, companies, or services allows customers to have greater purchasing power.
Google refers to the search and research aspect of the customer lifecycle as the Zero Moment of Truth or ZMOT. Google first introduced this ideology in 2011, and completely changed the way we market to consumers.
Customer Journey - Decision Moment has Changed, BE THEIR GUIDE
Transform the way consumers interact with your brand by guiding them along the customer journey from awareness to advocacy.
Customers travel through a series of steps – whether consciously or not – before they make a purchase at a local business. This is known as the customer journey. There is, of course, the ultimate point-of-purchase where the consumers fulfills their buying need. But there are so many steps both before and after that play an important role in the customer journey.
Customer Journey - Awareness
AWARENESS – Over time, the customer journey has changed as the discovery process adapts to new technology. One thing that has not changed is the presence of a stimulating moment in the customer journey to kick off the process. This might be a brand, product, or business that piques the interest of a consumer.
Today, digital marketing is one of the strongest stimuli in regards to the first step in the customer journey. Digital marketing budgets increase substantially year-by-year, and as major platforms like Google and Facebook continue to innovate, more businesses will adopt digital marketing in their marketing stack.
Brand awareness through the smart curation of digital marketing ads will generate demand. You need to capitalize on this moment and make sure consumers see what you want them to see.
Customer Journey - Findability
FINDABILITY – Findability is exactly as it sounds. Local businesses need to be found online because most business searches now take place at the fingertips of consumers wherever they are. With Google and other search engines, it has never been easier or more convenient for consumers to get exactly what they want when they want it – and compare what they find with every other option – almost immediately.
Customers don’t need to look very far to search for, and find, what they are looking for. Maybe a small business cannot compete with a big brand when it comes to pricing. But a consumer will take notice in a local listings search if your brand is near-by, highly-rated, and looks active online. So make sure when customers are looking, your brand(s) are searchable, active, and accurate.
Customer Journey - Reputation
REPUTATION – Customers do not show up to the first business they see anymore, they spend time researching options beforehand. That means if your business has a negative – or nonexistent – presence online, it is likely customers will look elsewhere for a similar product or service. Local businesses must be aware of the impact that online conversation has on the performance of their business and the influence that online discussion has on the customer journey. There are two main research outlets customers turn to: Online Reviews and Social Media.
If a business is active on social media, replying to online conversations, and has a glowing 4-5 star rating on online review sites they are likely to win the business of customers searching for similar products and services.
Customer Journey - Purchase
CONVERSION – If a customer is satisfied with the amount of product research they’ve done, it is likely that they are ready to make a purchasing decision. Many businesses have moved their services to their website, including E-Commerce options that allow online purchasing to make this decision that much easier. Websites – and gateways for online information (including listings, reviews, and social) act as the virtual doorway for consumers to “visit” a local business. Without a strong online presence, a local business isn’t seen by people searching for their products and services.
As more and more customers adopt the online shopping lifestyle, the presence of websites and E-Commerce options become more significant. If a customer prefers to shop in-store, a website may list different brands or products that a customer can expect to see in the store. Whether a business’s website is equipped with e-commerce capabilities or not, it is still extremely important to have a website. This leads back to that concept of findability.
Dangerous Moment of TRUTH
There are SO many things that a modern business has got to get right…and there are THOUSANDS of competitive choices that are just a few clicks away.
You can do AMAZING Advertising, have GREAT SEO, be listed in hundreds of directories…even work tirelessly bloging you expertise and posting to social media…BUT…
BUT…if the customer has basically made up their mind, yet struggles with the user interface of your website…or can’t quickly find the product they want in your catalog…you may not realize how much of YOUR MARKETING DOLLARS are fueling sales over at your competitor’s store.
Are there holes in your bucket? If so, how many?
There is an old saying, “I know that about half of my marketing budget is working…but I don’t know which half.” Those were times when it was difficult to track the effort, but you could measure the results.
Now we are flooded with Analytics…yet, for the most part Business Owners don’t know if their online business model is working as effectively and efficiently as it could. ARE THERE HOLES in your bucket?
Our Digital Diagnostic Report is designed to find those leaks. We encourage you to take advantage of the opportunity to run a FREE diagnostic while it is being offered.
Customer Journey - Advocacy
ADVOCACY – Influencer. You’ve likely heard the term, and truthfully, anyone who leaves commentary and reviews about a business or service that other customers will see, is just that.
When a local business converts a web search into a paying customer the customer then has the opportunity to influence the customer journey for other consumers. If the customer had an extremely negative purchasing experience they are extremely likely to share their experience with others. Reviews like this can affect the profitability of a local business if they are not dealt with correctly or addressed in an appropriate manner.
Offering a great customer experience that is worthy of customers leaving an online footprint is a business’s greatest asset and the best source of free marketing.